I hate to see money being wasted on marketing. But it often happens, simply because the words aren’t right.
Sometimes, it’s the lack of words that’s the problem. Or else there’s too much text in large blocks that nobody will want to read. Other problems can be confusing information or content that’s just plain boring.
And the really sad thing is that very often, the organisations wasting the most money are the ones that can least afford it.
If you don’t have in-house copywriting expertise or if you find agencies too expensive, an experienced freelancer (like me) is an ideal solution. You get the benefit of professionally written copy for a fraction of the cost.
Clearly, not everyone enjoys writing (as I do). If you’re the type of person that excels at doing business face-to-face, you might well find writing to be a chore.
These days, well-written communications are a must for any business. Whether you’re thinking of updating your website, introducing a newsletter, or simply looking at routine customer service letters, they all represent opportunities to build a relationship that ought not to be missed!
I understand about tight budgets and how to use them effectively. I’ll make sure your marketing and communications work for you. Please contact me if you’d like to know more. Thanks.