About

I’ve been working in marketing communications for many years. As an experienced freelancer, I’m well placed to help smaller, family-run businesses using:

  • Social media (Facebook, Instagram, Twitter)
  • Newsletters
  • Blog articles
  • Website content
  • Printed materials
  • Analytical tools

EXPERIENCE 

Freelance copywriting, communications and marketing services from 2008 to present

Currently specialising in touring parks and campsites – view clients. Previously working with:

  • Council of British Chambers of Commerce in Europe (COBCOE) as Head of Communications
  • Strange Digital Agency
  • British Romanian Chamber of Commerce
  • Russo-British Chamber of Commerce
  • British Chamber of Commerce in Belgium
  • Plus numerous small businesses and non-profits

PREVIOUS ROLES 

  • English Editorial Manager for a leading Hong Kong investment group (employed) 3 years
  • Freelance Financial Journalist, Hong Kong (3 years)
  • Staff Writer and Deputy Editor, Money Management – FT Magazines (5 years)
  • Marketing copywriter for life assurance group (4 years)
  • Marketing Assistant, public transport (2 years)

STRENGTHS

  • Knowledge of how to make many types of online and offline marketing and communications work
  • Fast and flexible –able to meet tight deadlines and understand complexities quickly
  • Listening and researching to establish and meet the right objectives
  • Versatile in writing for a wide range of audiences and media, dealing with all kinds of people, able to produce visuals as well as words
  • Cost efficient 

EDUCATION

  • Business Studies in Tourism and the Institute of Marketing Diploma at Bournemouth University
  • Various courses in copywriting, social media, online communications, etc.
  • Education is continuous, however. I learn something new almost every day!

FULL BIO

I started out as a Publicity Assistant at Hants & Dorset, which provided public transport and coach services in the South of England. I then moved to Surrey to become a marketing copywriter for National Employers Life (NEL), a company specialising in permanent health insurance, pensions and life assurance. (NEL later became part of UNUM and Century Life.)

A good knowledge of personal finance enabled me to make the leap into journalism as a staff writer on Money Management, part of the Financial Times group.

To experience living abroad, I moved to Hong Kong in 1992, freelancing for several publications in the UK, such as The International, Asia Risk, Managed Derivatives and Offshore Financial Review. In Hong Kong, I was a regular contributor to the Sunday Morning Post and Hong Kong Business magazine, also working on various company brochures.

With the approach of the 1997 handover of Hong Kong to China, I joined Jardine Fleming Investment Management (now part of JP Morgan), becoming their English Editorial Manager.

Four years later, I moved to New York City and became a full-time mum, while still freelancing for Jardine Fleming in Hong Kong. Since relocating to the UK, I’ve built a freelance marketing communications business.

As a freelancer, I’ve worked on a huge range of projects, from fashion to business support organisations. I now feel privileged to be working in the tourism industry in the much loved holiday parks sector.

AWARDS

  • British Insurance Brokers Association (BIBA) Journalist of the Year
  • BIBA Journalist of the Year Runner Up
  • Plain English Campaign Crystal Clear Award for Aetna Guide to Long-Term Care Insurance
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